Blogs are a great way to improve your SEO; they provide regularly updated content filled with relevant keywords that attract natural inbound links. They also allow you to create and develop a personality for your company and build credibility. By sharing your expertise, you will demonstrate how well you know your sector and will be given the opportunity to compete with the leaders in your industry.
Marketing Consultancy UK can offer help and guidance to small businesses wanting to build a company blog into their marketing strategy. In the meantime, here are three key points to remember when blogging:
Weaving relevant keywords throughout your blog posts will help them to rank in the search engine results pages for those terms. Long tail keywords, which are more specific and usually consist of around 3-5 words, will give you a better ROI. There may be fewer people searching for these terms, but those who are will be more likely to convert into sales as they know what they want. For example, if you are writing about washing machines then use ‘6kg Bosch washing machine’ instead of just ‘washing machine’.
Your headline is what will hook your readers in, so it needs to be enticing and look natural. If you can fit your keywords in whilst maintaining the integrity of your headline then do so. Using H1, H2 and H3 headings with your keywords in is also preferable, as are subheads through the copy to break it up.
Write for your readers
Although SEO is one of the main reasons many businesses start a blog, it is important to remember to write for people rather than just thinking about search engines. Poorly written articles stuffed with keywords are not going to do you any good. Search engines are more sophisticated than this and are aware when a page overuses keywords. Bad content is not going to attract all-important inbound links.
Where appropriate, be sure to add internal links to other pages on your website within your blog posts. This will help the search engine crawlers easily find the pages on your website, therefore ensuring that as many pages as possible are indexed by the engines.
To add even more benefit, try and use your keywords as the anchor text for your internal links where you can. It is also beneficial to advertise your blog on your homepage and throughout your website. Directing more traffic to your blog will help to improve the ranking of your posts in Google.
It is also a good idea to link out occasionally to other websites. Not only will it add interest for your readers, but it helps to build connections with other websites who might in turn link back to you.
These are just a few of the important factors to remember when writing a corporate blog. For more information on creating a strategy for your company blog, contact Marketing Consultancy UK.