How blogging affects your Google ranking

Ranking at the top of Google’s natural search results for your keywords is the holy grail of search engine marketing. Although there are different methods that are applied in SEO for this purpose, a blog really is one of the best ways to improve your ranking.  In short, a blog is a natural setting for relevant, unique and frequently updated content that is keyword rich and attracts inbound links and traffic.

Keywords

Blog posts are a great way of targeting long-tail keywords relevant to your business. Create a strategy for your company blog with the help of Marketing ConsultancyUKso you can easily identify the keywords and phrases you want to target. Use one or two keywords per blog post and weave then naturally through the content and the title. This will help Google to identity your site as an authority on those keywords.

As most blogging platforms are very user friendly now, it is easy to write your own H1, H2 and H3 titles as well as your own custom URL. Do not forget to include your keywords in these areas, as they are the first thing Google sees and what it considers the most important.

Unique content

One of the things Google loves is fresh, unique content, which is something that is naturally generated through a blog. By posting regularly and always writing in your own words, you will naturally shoot up the Google rankings.

Writing unique and interesting content will also entice your readers and encourage higher levels of traffic and natural links. This will in turn register with Google and further improve your rankings.

Links

Links are what Google uses to crawl the internet in order to find web pages, but they are also an indicator of authority and popularity. These are the two main criteria the search engine uses to determine where a page ranks in the SERPS for a given search term. As interesting and informative content naturally attracts inbound links, writing a blog is a no-brainer.

Although it may not seem the case at first, linking out to other websites can also put you in good stead with Google. Yes, it’s true that valuable link juice will seep out if you link to an external website on your blog, but you need to think long term. Firstly, it will show Google that you are writing posts that provide useful and informative information for your readers, which is always a winner. Secondly, if you link to someone, there is a good chance they may link to you back from their blog or website, and that is the aim of the game.

In conclusion, blogging is one of the most valuable things you can do for your SEO. It ticks all the boxes, and has the added benefit of improving the user experience your website offers. If you would like help creating a strategy for your blog then contact Marketing Consultancy UK for expert help and advice.