http://www.marketingconsultancy.co.uk Fri, 17 Feb 2012 09:51:36 +0000 http://backend.userland.com/rss092 en Do small businesses need marketing expertise?

Good marketing is at the heart of any successful business. For small businesses marketing is especially important as it can mean the difference between success and failure. It can show you to be cutting edge and a market leader… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2012/02/17/do-small-businesses-need-marketing-expertise/ Why Newsletters make a difference  

You may wonder if company newsletters are worth the hassle anymore, as it feels like a constant battle to keep on top of the promotional emails coming into your inbox. However, this is no reason to write them off.… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2012/02/02/why-newsletters-make-a-difference/ Websites are your shop window

Your website is your online shop window, and should be given the same thought and recognition as you would to your physical shop window. It allows new customers to find you and advertises your products or services. It also… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/12/19/websites-are-your-shop-window/ How blogging affects your Google ranking

Ranking at the top of Google’s natural search results for your keywords is the holy grail of search engine marketing. Although there are different methods that are applied in SEO for this purpose, a blog really is one of… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/11/30/how-blogging-affects-your-google-ranking/ 3 necessities to include in your blog  

Blogs are a great way to improve your SEO; they provide regularly updated content filled with relevant keywords that attract natural inbound links. They also allow you to create and develop a personality for your company and build… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/11/24/3-necessities-to-include-in-your-blog/ Why company brochures’ aren’t old fashioned

With the rise of the internet and the diverse range of digitals channels open to marketers, it was inevitable that traditional marketing techniques would take a bit of a hit. However, traditional channels are still employed heavily by businesses… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/11/16/why-company-brochures-aren%e2%80%99t-old-fashioned/ Is your website performing on Search Engines?

Search engine marketing is key to most marketing campaigns today and if it isn’t, then it should be. Even if you have the most beautiful, functional and user friendly website ever built, if the search engines can’t find it… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/11/11/is-your-website-performing-on-search-engines/ The Importance of Blog Titles

The title is the most important part of a blog post. It is important from the SEO point of view, as it is the first part of the post Google sees when it crawls your website. It is also… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/11/02/the-importance-of-blog-titles/ The difference between Sales and Marketing

Sales and marketing are equally important to the success and growth of a business.  You cannot do one successfully without the other and they work best combined.  The different roles that sales and marketing perform within a… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/10/26/the-difference-between-sales-and-marketing/ Social Media Marketing

Social media marketing

Social media marketing is the practice of promoting your business through social networking websites such as Facebook, Twitter, LinkedIn, MySpace and the latest addition to the group, Google+. There are hundreds of social media… Continue Reading

]]> http://www.marketingconsultancy.co.uk/2011/10/20/social-media-marketing/